Another logo I like is Arby's. It's kind of corny because of the large (more than 10-gallon) hat and it doesn't try to be anything more than a logo. Of course if you're from another country, you may not know their specialty is roast beef sandwiches, which in some respects is a little higher on the fast food food chain than burgers. The red and the logo are distinct, so once you know they have great sandwiches and see the sign - pull off.



The Flintstones logo is a true logo because it represents the animated show and is utilized in various types of advertising. What's cool about the logo is the font (I think it's Bedrock semi-bold condensed). It's easy for kids to read and pretty distinct.

Somewhat like the Disney logo, it also conjures up one's childhood. It's comforting and like Arby's, kind of light-hearted.

The next logo I'll discuss was Al Sharpton's campaing logo/sign for the 2004 Democratic primary campaign race. I don't particularly care for Sharton, who does represent a significant portion of the urban community, but his stood out. The collection of other signs shows the limited creativity: Basic red, white and blue.



Sharptons is red with white lettering - it stands out. It doesn't relay any mesage but it will catch the eye of a passerby. The primary goal for a logo is to get attention and Sharpton's does.